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At present, TikTok has over one billion monthly active users . both large and small businesses are leveraging the massive active audience to advertise their offerings on TikTok and boost their sales. In addition, if you’ve established a business, or are planning to start one in the near future, you be aware that to sell your product, it is necessary to promote it. If more people are aware of it, the better chances of making the money. To achieve this it is essential to increase the number of followers on your TikTok account too. You can utilize Growtok to TikTok to increase the number of followers you have each month, organically, for more exposure for your content. You can also employ various other effective marketing strategies.
Most businesses prefer to utilize Instagram and Facebook to promote their products. There’s no reason to think that not to use TikTok also, as the average user is spending 52 minutes a day on TikTok. The US is home to around 80 million active users on the platform. That’s a lot of people. only a few steps away having your business recognized and profitable. Continue reading!
What are the Perks that come with a Business Account
To enjoy the benefits of using a business account you must first set up an account for your business. Simply create accounts on TikTok the same way you do on any other platform. After that, you must upgrade to a premium account by clicking “manage your accounts” from the privacy settings page.
The Pro account offers two types: “Business” and “Creator”.
This account for creators is only for those who produce videos regularly and publish it on their website. If you plan to promote your products to increase sales, you need to opt for an account for business.
The advantages from having an enterprise account is that you can access in-depth analytics on your website, including views of your profile, videos views, as well as important demographics of your target audience. These let you tailor your content to better suit marketing. It is also possible to include a link on your website’s e-commerce site together with your company’s information and your visitors can purchase products quickly.
Curate Engaging Content
TikTok has a focus on entertainment and entertaining videos. If you decide to sign up with TikTok for business doesn’t mean you need to be aggressive in your sales pitch. If you’re too aggressive, it won’t draw many people for your profile download tiktok. It is important to strike a balance between posting fashionable videos and promoting your product.
You can also record an online video showcasing some of your products using an emerging sound, since this will give you more opportunities to be noticed. Make sure to include relevant hashtags for example #business#entrepreneur or any other hashtags specific to your industry.
Don’t be a slave to all the trends on TikTok since you’re trying to attract relevant customers for your company. For instance, if your company is a restaurant and you share videos on automobiles to make it seem like a “trend” it could be losing some of your existing customers since they aren’t seeing the same type of content they’ve been following for.
Encourage users to create User-Generated Content
Users’ own content can be the most efficient and cost-free method of promoting your product on TikTok. It is when users highlight or discuss your products on their posts.
For instance, if you have a customized footwear company, you could start the trend by posting the most fun dance-related video on your website wearing sneakers. Also, you can include a tune that matches the dance steps.
It’s then your responsibility to request that your customers create a video similar to the one you posted wearing your company’s shoes. The videos featuring your product might be popular, and you might witness a huge growth in sales.
Collaboration with TikTok’s influencers
TikTok influencers have already had huge impact on users thanks to their massive numbers of users. It is advisable to find those influencers who have relevance to your industry since they can “influence” the followers of theirs through your offerings.
For example, collaborating with an influencer of the beauty industry for advertising your products for beauty will attract their interest in the beauty industry and encourage them to purchase your products.
You can work with them by submitting the products you sell to them free in exchange for products to be included the feed of theirs. You can also DM them to inquire whether they’re available to create a duo video together.
Make the most of the various types of ads available on TikTok.
Like Instagram and Facebook advertising services and targeting, you can also make use of the demographics and the audience relevant to your field using “TikTok Ad Manager” in your account for business.
The various types of ads that are available on TikTok are:
In-feed video ads appear like normal TikTok video clips on the “for you” page, and sort of blend into the other videos. It lets you create a link on your website or download an application.
Brand takeovers – This completely covers the screen of your phone for a short period of time using images, GIF, or video.
Challenge Hashtag – This type of hashtag you’d like to get started trending is available in the discovery page for anywhere from three to six weeks. It also promotes user-generated content.
Branded lens This allows you to design filters or lenses specifically for your company’s brand.
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