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Many businesses periodically send newsletters by postal mail to help keep subscribers current on their affairs or industry-related news, for the objective of maintaining a devoted customer base to whom they could market additional products or services. With pervasive use of the web for information dissemination, and with RSS News Feeds gaining momentum as a robust online communication tool, one must ask whether businesses are actually better served by publishing news feeds in lieu of newsletters.
You will find obvious convenience factors that favor publishing news feeds over newsletters: No newsletter design delays or expenses, no printing delays, no printing costs, no postage costs, no mailing lists. But are news feeds more effective than newsletters in delivering the message? And if so, can a person with essentially no knowledge of news feeds and with computer skills limited by sending email and browsing the web actually publish a news feed independently?
Putting aside the obvious benefits of news feeds in the list above, an essential question to ask when evaluating effectiveness of the newsletter versus the headlines feed is whether the info is time-sensitive. If the business enterprise is publishing information related to such topics as the stock market, real estate, investments, weather, new services or services, competitive analyses, product catalogs and prices (and you are able to probably add more to this list), the effectiveness of the newsletter dramatically diminishes as the delay involving the “event” and the delivery of the info about the big event increases. If a newsletter is published every 3 months, normally the info is six weeks old! And it’s not merely that the info arrives too late to be vital that you the recipient, but additionally because recipients can come to learn the newsletter is irrelevant for their affairs and tune out. Unfortunately, meaning it will be seen as junk mail and tossed to the trash without opening. Why would I care about an investment opportunity if, by the full time I receive that advice, it’s too late to do something on it? (At my postoffice, a recycle bin is provided in the lobby so that you can conveniently toss away your junk mail without even taking it home.)
Recognizing this time-sensitivity problem, businesses have been depending more and more on email broadcasting to a membership list. You’ve seen the come-on — “Register for the email list” ;.To many, this really is viewed as volunteering for spam. Even when one does reluctantly submit their current email address to those hopefully-private lists, spam filters will often trash that email, and for the e-mail that does complete (and most of us understand how effective spammers have become), the e-mail from the legitimate businesses usually gets lost amidst all that spam. What exactly does it matter if the business enterprise has avoided the development, distribution, and delay problems connected with newsletters by utilizing email, if in the end the message never gets to welcoming ears.
News feeds effectively overcome the shortfalls of newsletters and email broadcasts. With news feeds, nothing is ever printed or emailed, and the headlines feed is instantly available online. Recipients can volunteer for the info with out it “pushed” at them, so there’s no sense of spamming connected with news feeds. The audience for the info can receive that information at their convenience and can receive alerts or “signals” whenever new information is published. As an example, if you were thinking about listening in on investment advice from a consultant who publishes a news feed, you may donate to that news feed – without giving your current email address away – and whenever new information is published, you may receive a sign and operate on that information in real time. Imagine … literally within minutes following the advice is published, you may read and act upon that new information.
If your intention is to spam – put simply, to send unsolicited information to others with the intent of gaining some advantage – than news feeds aren’t for you. Your targets will not listen in to news feeds that don’t interest them! Spammers are stuck with email and mass mailings with the hope that recipients will accidentally open the spam and get teased to the proposition by the seduction of the message.
But what about the question of publishing news feeds? Could it be easy, or does it require some special computer skills? Do you need to hire or pay someone to do your news feed for you personally?
The good thing is that RSS News Johanna Leia Feeds can be incredibly easy to publish if you select the right publishing tool. Numerous tools are “out there” (some much easier than others!) for publishing news feeds; some are online services such as for instance Enfeedia, some are programs you download. Some are free, some are not. For maximum ease, pick a news feed publishing tool you utilize by filling in an easy form so that you need not learn any technical skills to take advantage of the ability of news feeds; it is as simple as writing email.
How do you tell others about your news feed? In any communication you do (your business cards, your website, articles you write, etc.), include your news feed address. It’s very same to a website address except it presents the headlines feed using contemporary browsers. (Older version browsers don’t support news feeds.) It is common practice to put in an industry-standard RSS “button” in your website that, when clicked, displays your news feed and provides the headlines feed address for subscription purposes (see more about subscribing to news feeds below).
For powerful promotion of one’s news feed, select a feed publishing service that gives the capability to actually display your news items on your website, blending in with the design of your website, and like the methods to donate to that news feed. On-site display of new items in conjunction with frequent posting of news is an incredibly easy way to include fresh content to your website that could actually improve the career of your website in search engine results placement (SERP).
If you choose Enfeedia to host your news feed, you can just tell others your “account name”, and they will have the ability to access and read all of your news feeds there. So that it is as simple as saying, “See my news feeds at Enfeedia, my account name is _____” ;.
What does it mean to donate to a news feed? It depends on the service you utilize for subscribing, but typically it means that you specify the address for news feeds of interest to you, and the service keeps an inventory for you personally to ensure that it is simple to read your feeds if you want … with all the current news shown. With a MyYahoo personal page, you are able to subscribe for alerts when items are posted onto news feeds to that you simply subscribe, even by mobile phone in the event that you wish.
With contemporary browsers, you are able to bookmark news feeds – just like you can bookmark a website – and get signals when new items being for sale in news feeds that you bookmark. And in its “Leopard” os, Apple integrates news feeds with its Mail program, bringing news feeds to mainstream online communication. Such moves by Apple, and by others which are sure in the future, will popularize news feeds akin to the growth in pervasiveness of websites during the 1990s.
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